Market Insights
Understanding your audience can be challenging without knowing who they are and what they enjoy.
At Channel Hive, we provide market insights to help you make smart business and advertising decisions. With the right data, you can create more engaging campaigns and connect better with your audience.
Our market insights services:
- Market insights
- Opportunity evaluation
- Competitor analysis
- Audience analysis
- Industry news and market trends
- Expert consultancy
WHAT ARE
market insights?
At Channel Hive, we rely on data to guide our decisions and ensure they are effective. We create detailed profiles of your audience’s preferences and turn these insights into actionable marketing plans.
Our team has years of experience and a wealth of knowledge about performance marketing and upcoming trends. We consult clients in various industries, allowing us to experiment with new ideas to meet all your business needs.
The benefits of market insights
With our insights, we craft campaigns that meet your business objectives and KPIs, ensuring excellent ROI. We optimize your budget and maintain transparency with detailed reports.
Connect with your audience
Understanding your audience’s preferences and behaviors allows you to create tailored campaigns that resonate with them, moving away from generic marketing.
Save time on concept testing
Market insights help reduce risks when developing new ideas by ensuring they align with what your audience wants and needs, leading to successful product launches.
Grow into new markets
Knowing your audience and competitors better positions you to explore new markets and introduce new products, boosting your market share.
Our Market Insights
Market opportunity evaluation
We explore market opportunities to find the best fit for your brand’s success.
Competitive landscape analysis
We study your competitors to identify the most promising areas for your marketing campaigns.
Understand your audience
We break down your audience into key segments, helping you align your campaigns with their needs.
Industry and market insights
We keep you updated on industry trends and market analysis, ensuring you have the information needed for smart business decisions.
Why select us for
Customized programmatic in-housing
Our mission is to drive value for our clients. Our team of specialists focuses on finding the key factors that will propel your business forward in its market. Partnering with us brings various advantages, including but not limited to:
Actionable insights
We build a strategic plan to meet your goals by thoroughly understanding your brand, competitors, and target market.
Expert media team
Our experienced media professionals use project insights to set up a strong media strategy for your needs.
In-depth reporting
Our reports, rooted in data, provide the insights necessary to understand your audience and guide your business strategy.
Consultancy services
At Channel Hive, we handle the complete strategy implementation, letting you focus on other key areas of your business.
Our expertise in market insights
Communications
We create a comprehensive communications strategy to identify your target audience and how to reach them online with your brand values. Our in-depth consumer and competitor analysis, category analysis, and trend spotting help us understand your audience’s path-to-purchase, marketing trends, and the best mediums to use.
Intelligence
Our research & insights team is the agency’s think-tank on performance marketing trends in various industries. We produce highly detailed reports and thought leadership articles bi-monthly, offering critical insights into global trends. Check out our recent reports.
Consultancy
We create roadmaps to help businesses reach their goals and overcome obstacles. Our consultants begin by understanding your brand in the broader industry context, then develop a framework to achieve your objectives. We work closely with other teams to execute the plan.
Clients we work with
Pioneering change since 2018
Frequently asked questions
Why choose Channel Hive?
We are a top media agency with deep expertise in understanding global audiences and providing insights that help grow and develop brands.
What types of insights do you offer?
We offer a wide range of insights to enhance your digital marketing performance, including market, customer, competitor, and strategic analysis.
How do you present insights to clients?
Our data-driven reports highlight important KPIs and trends, breaking down information into clear, easy-to-understand segments to make the data actionable.
How do insights integrate with our marketing campaigns?
Our insights provide crucial background information for your campaigns, ensuring you build effective media strategies based on deep consumer knowledge.
What kind of data can you track?
We track all necessary data through customizable reporting templates designed to meet your specific needs.
Can you help us develop customer segments?
Definitely. Customer segmentation is central to our work. We help expand your understanding of your customer base, enabling you to target a wider audience and boost engagement.
How involved can we be as a brand?
You decide your level of involvement. Whether you want full transparency or prefer us to take the lead, we adapt our process to suit your preferences.