Your app marketing partner
Founded in 2018, we started as one of the first mobile marketing agencies. Today, we’re a full-service media agency offering top-notch app marketing services, always remembering our mobile beginnings.
With extensive experience, we create powerful app marketing strategies for global brands. Whether it’s building awareness or driving performance, we collaborate with brands to grow and engage their customer base through effective, measurable strategies.
Our App Marketing services:
- Media planning & buying
- Market research & insights
- App store optimization (ASO)
- APK download campaigns
- Measurement & attribution
- Daily reporting & analytics
- Creative & content development
The Benefits of
game and app marketing
User behavior insights
With users spending 4 to 5 hours a day on mobile apps, app marketing can generate detailed reports on user behavior. This helps businesses adjust their mobile products to be more appealing to their target audience.
Specific audience targeting
We employ various technologies to enhance targeting accuracy, creating limitless segments. Our flexible partners help us build necessary features, ensuring we meet all client requirements with custom prospects.
Optimized platform strategies
Effective app marketing strategies go beyond traditional marketing by tailoring approaches to different operating systems. We optimize your strategy to engage specific users and devices more effectively.
Our app marketing services
Media planning & buying
We offer omnichannel media planning and buying with global reach, covering all devices. We can craft a media strategy tailored to your needs, whether you’re in a traditional or innovative vertical.
Market insights
We provide market and consumer trend insights and conduct competitor analysis. We also pinpoint the best media channels for your audience, ensuring a steady influx of quality leads.
App store optimization (ASO)
We’ll audit your app storefront and provide a prioritized list of enhancements. We also conduct keyword research to ensure your optimized storefront attracts the right audience.
Marketing for APK downloads
Alongside traditional app marketing, we support apps that aren’t on app stores due to regulations. This includes marketing for online betting apps not allowed on the Apple Store or Google Play.
Measurement and attribution
We help brands choose the ideal Mobile Measurement Platform for accurate attribution. We also implement the latest fraud prevention methods to ensure precise measurement.
Daily reporting
Being a data-focused marketing agency, we deliver daily reports on your app marketing performance.
Creative and content support
We assist your creative team, ensuring access to high-quality content for your marketing strategy.
Why select us for
app marketing?
With over 6 years of experience in app marketing, we specialize in creating effective strategies for top applications. Our extensive network of trusted partners ensures we provide the best services for our clients.
Our app performance marketing solutions are built on thorough planning and research. We offer comprehensive market analysis to give you a clear view of your product’s performance, avoiding confusing or fragmented data. We prioritize testing and measurement, and can recommend the best Mobile Measurement Platforms to ensure accurate attribution.
We also know how to help your business scale. We assess your app’s brand awareness and develop a full-funnel marketing strategy to support your growth, whether you’re starting out or have an established audience.
Our app marketing process
Planning
We believe thorough planning is the key to success. Our strategies include action planning sessions to identify your app’s target demographics and the best tactics to reach them effectively.
Measuring
Our measurement process includes implementing tracking systems for a variety of data points and using predictive modeling to translate basic information, like sales and downloads, into valuable insights like retention and lifetime value.
Testing
We prioritize testing and evaluation throughout our campaigns. Before launching, we set up a comprehensive testing program aimed at optimizing your app marketing for growth, ensuring significant results to scale your campaign.
Clients we work with
Pioneering change since 2018
Frequently asked questions
Why choose Channel Hive?
We specialize in running effective, targeted app marketing strategies for top apps. Our data-driven approach and strong relationships with partners and MMPs enable us to create impactful campaigns for each client. We stay agile and tech-agnostic in the evolving digital media industry.
How effective is app marketing?
App marketing is essential for driving business growth as part of a brand’s marketing strategy.
What are some key app marketing KPIs?
We customize KPIs based on your needs, typically looking at impressions, clicks, reach, viewability, conversions, revenue, and ROAS.
What are the best ways to market an app?
Important app marketing KPIs include Cost Per Install, Cost Per Registration, Cost Per Action (Purchase, Ride, Subscription, etc.), and Cost Per First Action (Purchase, Ride, Subscription, etc.).
What is the most effective way to market an app?
A combination of organic growth and paid media performs best. We assist brands with app store optimization, creatives, partner integration, and media strategies targeting the right audiences. For paid media, we recommend channels like Facebook, Google, TikTok, and Apple Search. We tailor our approach to meet each brand’s unique needs.
What steps should be taken before marketing an app?
To ensure a data-driven marketing approach, it’s important to choose the right Mobile Measurement Platform (MMP) for your needs, maintaining an agnostic view of data.